Does your product or service meet the consumer’s needs?
- Can everyone use it?
- Is it easy to user?
- Is it durable and reliable enough?
- Does it provide perceived value?
User trials and focus groups provide a cost effective way for your design team and management to get feedback on its products and services from actual consumers. Feedback from actual customer can be critical to the success of your products or services.
Independent, objective and consumer focused product performance testing can help you determine if a product or service is fit for its purpose, easy to use and fulfills a ‘consumer need’, which will help to increase sales, improve brand awareness and increase customer loyalty.
Neil Squire Access has strong contact within the disability community and can help you access appropriate participants for your focus group and user trial needs. We specialize in connecting disability communities to businesses.