BURNABY, British Columbia, July 14, 2010 – The Neil Squire Society has unveiled its designated Nonprofit channel on YouTube (new window) , allowing them to deliver their message to the world’s largest online video community.

The Nonprofit program offered by YouTube allows organizations to take advantage of premium branding capabilities, increased upload capacity, and the option to drive fundraising through the Google Checkout “Donate” button as well as other benefits.

“This is one of the many steps we’ve taken over the last year to integrate social media into our existing marketing and communications plan,” said Gary Birch, Executive Director of the Neil Squire Society. “We are excited to be part of the YouTube Nonprofit Program and we are looking forward to reaching out to an even greater audience as well as our existing donors, partners and participants in this new way”.

About the Neil Squire Society

The Neil Squire Society is the only not-for-profit organization in Canada that for the past 25 years has used technology, knowledge and passion to empower Canadians with physical disabilities. The Society has developed innovative programs and services and some of the world’s leading edge assistive technology for people with physical disabilities. More than 20,000 people with disabilities in Canada have benefited from the work of the Society. With about fifty staff, the Neil Squire Society has offices and provides services to Canadian in Vancouver, Regina, Ottawa, Fredericton, and Moncton, as well as to many small communities across Canada via distance education.

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If you’d like more information about this topic, please contact Suzanne Cross by phone at 604-473-9363 or by e-mail at suzannec@neilsquire.ca.